Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and deliver information to website owners about how visitors interact with their site. Cookies can be session-based, which expire when you close your browser, or persistent, which remain on your device for a set period or until manually deleted.

We use both first-party cookies, which are set directly by our website, and third-party cookies, which are set by external services such as analytics and advertising platforms. Understanding how we use cookies helps you make informed decisions about your privacy and browsing preferences.

Cookie Categories

We categorize cookies into three distinct groups based on their purpose and the level of consent required for their activation. Each category serves a specific function in delivering our website services and improving your experience.

1. Essential Cookies

2. Analytics Cookies

3. Marketing and Advertising Cookies

Third-Party Advertising Services

We work with third-party advertising partners to deliver relevant advertisements and measure campaign effectiveness. These partners use cookies and similar tracking technologies independently and are governed by their own privacy policies.

Google Advertising Services

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We may work with advertising partners such as Google to deliver advertisements tailored to your interests across various websites and platforms. We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. Google uses conversion tracking to measure when users complete specific actions on our website after clicking an advertisement, helping us understand campaign performance and return on investment.

Google's advertising products are governed by their advertising policies and privacy policy, available at https://policies.google.com/technologies/ads.

Meta Advertising Services

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel records page views, time on site, specific conversion events such as form submissions, and custom audience membership for retargeting purposes. We do not use the Meta Pixel to collect sensitive personal data or to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy at https://www.facebook.com/privacy/policy. To manage your ad preferences on Meta platforms, visit https://www.facebook.com/adpreferences/.

Tracking Technologies We Use

Beyond cookies, we use several additional tracking technologies to understand user behavior and deliver personalized experiences. These include:

• Cookies: Both first-party and third-party cookies as described above
• Tracking Pixels: Small transparent images embedded in web pages and emails that record when content is viewed. We use Google Ads tag (gtag.js) and Meta Pixel for conversion tracking and remarketing.
• Device Identifiers: Information about your device including browser fingerprint, IP address, screen resolution, operating system, and browser version used to recognize returning visitors
• Conversion Event Tags: Code snippets that fire when specific actions are completed, such as form submissions or button clicks, allowing us to measure advertising effectiveness
• Local Storage: Browser-based storage mechanisms used to retain user preferences such as cookie consent choices and language settings

Advertising Measurement and Conversion Tracking

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or other defined conversion events. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta for the purpose of optimizing advertising campaigns and building remarketing audiences.

Advertising and analytics technologies active on this site include Google Ads (gtag.js and Google Tag Manager), Google Analytics 4, Google Remarketing Tag, and Meta Pixel for Facebook and Instagram advertising. Each of these technologies operates under the terms and privacy policies of their respective providers.

Your Consent and Cookie Management

When you first visit our website, you will see a cookie consent banner offering three options: Accept All Cookies, Reject Non-Essential Cookies, or Manage Preferences. By clicking Accept All Cookies, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

The consent banner does not activate analytics or marketing cookies until you explicitly accept them. If you click Reject Non-Essential or dismiss the banner without taking action, only essential cookies will be activated. Your choice is stored in your browser's local storage for 12 months. After this period, you will be asked to renew your consent.

The Manage Preferences option opens a detailed panel where you can accept or reject each category independently. Essential cookies are always active and cannot be disabled, while analytics and marketing cookies can be toggled on or off according to your preferences. A link to the cookie preferences panel is available in the footer of every page under Manage Cookie Preferences.

EEA and UK Users: GDPR Compliance

Users in the European Economic Area and the United Kingdom receive the cookie consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request by regulatory authorities or upon user inquiry.

You have the right to withdraw consent at any time without penalty or negative consequence. Withdrawal does not affect processing that occurred while consent was valid. To withdraw consent, click Manage Cookie Preferences in the website footer or clear cookies via your browser settings. Withdrawing consent for analytics and marketing cookies means these technologies will no longer track your activity on our website, though essential cookies will continue to function.

How to Opt Out of Personalized Advertising

You may opt out of personalized advertising at any time through the following industry-standard mechanisms:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info
• Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Opting out of personalized advertising does not remove advertisements entirely. You will continue to see non-personalized advertisements based on contextual factors such as the content of the page you are viewing, but these ads will not be tailored to your browsing history or interests.

Browser Cookie Controls

Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies, accept only first-party cookies, or notify you when a cookie is being set. Instructions for managing cookies in popular browsers include:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies

Be aware that blocking or deleting cookies may affect your ability to use certain features of our website and other websites you visit. Essential cookies, in particular, are required for core website functionality.

Data Retention for Cookies

Different cookie categories have different retention periods based on their purpose and legal requirements:

• Essential Cookies: Session duration or up to 12 months for preference storage
• Analytics Cookies (Google Analytics 4): Up to 14 months from collection
• Marketing Cookies (Google Ads): Up to 540 days for remarketing purposes
• Marketing Cookies (Meta Pixel): Up to 180 days depending on event type
• Cookie Consent Records: 3 years for audit and compliance purposes

After the retention period expires, cookies are automatically deleted or anonymized further. You may manually delete cookies at any time through your browser settings or by withdrawing consent through our cookie preference management tool.

International Data Transfers

Data collected through cookies may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us at the email address provided in our Contact page.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational considerations. When we make material changes, we will notify you by displaying a prominent notice on our homepage or by sending you an email if you have provided us with your email address. Changes will take effect no sooner than 14 days after notification. The Last Updated date at the top of this policy indicates when it was most recently revised.

Contact Us About Cookies

If you have questions about this Cookie Policy, how we use cookies, or wish to exercise your rights regarding cookie data, please contact us:

You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your cookie data appropriately. For EU users, a list of data protection authorities is available at https://edpb.europa.eu. UK users may contact the Information Commissioner's Office at https://ico.org.uk.